# Laszlito — Orlando F. Ruiz

> Portfolio and case studies of Orlando F. Ruiz (Laszlito), a Creative Director and illustrator based in Barcelona. He builds brands that stick — having scaled creative teams at WeTransfer and Typeform serving millions of users — and is currently building Momotaro.app while shaping Monumental and Nternet.company.

Orlando started a design studio in Spain in 1995, worked through two startup acquisitions, and helps companies bridge the gap between what they say and how people experience them. A seven-year contributor to Monocle Magazine (2012–2018), with illustration work featured in The Wall Street Journal, The Guardian, El País and El Mundo. Laus Award Bronze 2026 for the Momotaro Focus Timer.

- Based in Barcelona, Spain
- Expertise: brand strategy, brand identity, creative direction, art direction, design systems, product design, illustration
- Contact: hola@laszlito.com

## Pages

- [Home](https://laszlito.com/): The work — a grid of selected projects and case studies.
- [About](https://laszlito.com/about.html): Full biography, career history, expertise, awards, and contact details.

## Case Studies

- [Endtopic](https://laszlito.com/endtopic.html): An internet radio station holding 54 mixes — 32 podcast episodes and 22 guest sets. One red screen where the entire interface is a single word.
- [Rumicat](https://laszlito.com/rumicat.html): Brand identity, illustration and art direction for a simple, honest newsletter service — closer to a fanzine than a brand.
- [Typeform](https://laszlito.com/typeform.html): Branding and creative direction — brand system and illustration library.
- [Momotaro](https://laszlito.com/momotaro.html): Focus timer for iPhone — product design and brand. Winner of the Laus Award Bronze 2026.
- [Monumental](https://laszlito.com/monumental.html): Brand identity for a construction robotics company.
- [A Message from Earth](https://laszlito.com/message-from-earth.html): Reimagining NASA's Golden Record for WeTransfer, in collaboration with Stink Studios.
- [Mr Griffin](https://laszlito.com/mrgriffin.html): Editorial design — book covers for the Mrs Danvers collection.
- [Owa Yurika](https://laszlito.com/owa-yurika.html): Brand identity for a London–Japan luxury sustainable children's wear house.
- [Suro](https://laszlito.com/suro.html): Brand identity and illustrations for a wine shop in the Empordà.
- [Monocle Magazine](https://laszlito.com/monocle.html): Editorial illustration — seven years as a house contributor to Monocle Magazine (2012–2018), art directed by Jay Yeo and James Melaugh. Spot and feature illustration across the Briefing and Affairs sections, a Tyler Brûlé transport survey, and the Turkish Airlines × Monocle Partnered Content, “Around the world in 80 dishes”. Fellow Monocle illustrators named in the piece: Satoshi Hashimoto, Luis Mendo, Kouzou Sakai, Ilse Weisfelt, Julie Guillem and Jess Jenkins.
- [La sombra del tiburón](https://laszlito.com/la-sombra-del-tiburon.html): Film poster and creative direction for the 2024 feature by Gonzalo López-Gallego, which took Best Director at Fantasporto on its world premiere. The image is built from layered production portraits of the lead, Alba Galocha, until the portrait is there but it isn't; screen printed in an edition of 25 by Sebastián at Taller 57, Barcelona. Also the cover for Remate's original score. Cast: Alba Galocha, Denís Gómez, Remate, Nacho Nugo, Max Wrottesley. English title: The Shadow of the Shark.

## More

- [Listened](https://laszlito.com/listened.html): A regularly updated log of what Orlando has been listening to, via the Last.fm API.

## Links

- LinkedIn: https://www.linkedin.com/in/laszlito/
- Instagram: https://www.instagram.com/drawlikeamonkey/
- Threads: https://www.threads.com/@drawlikeamonkey
- Cosmos: https://www.cosmos.so/laszlito